When it comes to weed, Snoop Dogg is putting his money where his mouth is. Snoop Dogg is now a part-owner of Canopy Growth, the largest grow operation in the world. Now, this mega-Canadian corporation will have exclusive rights to Snoop Dogg’s own cannabis company, Leafs by Snoop. Here’s a closer look at the deal that’s got everyone talking.
Did You Know That Snoop Dogg Has His Own Weed Line?
We did. Snoop Dogg, ie. Calvin Broadaus Jr., has one of the best smoking reps, maybe of all time. So much so that only Willie Nelson could out-smoke him. The rapper has even released a smokable songbook.
Not only does this OG have a strain named after him, he has his own line, too. Back in 2015, Snoop Dogg founded his eponymous Leafs by Snoop in Colorado. You can find Leafs by Snoop in Colorado and, very soon, all across Canada.
In addition to his rap career, Snoop Dogg has also spearheaded a number of high-profile marijuana investments through his venture capital firm, Casa Verde Capital. Through it, Snoop helps businesses tied to the cannabis industry—labs, financial services, tech—raise funds. In March, High Timesreported that Casa Verde has raised over $40 million.
Snoop Was Already Big in Marijuana, But He’s About to Be Bigger
Now, Snoop is turning his eye towards one of the biggest legal weed markets in the world: Canada. A few years ago, Casa Verde partnered with Tweed Inc., an Ontario-based medical marijuana producer. Since then, Canopy Growth, a company that supplies 1/3 of Canada’s medical marijuana needs according to Business Insider, has bought Tweed.
With legalization on the horizon, Canopy Growth is expanding. This mega-corporation penned a deal with fellow weed producer SunSelect Produce. Together, they’re forming B.C. Tweed, a British Columbia-based operation. This separate entity will take hold of one of SunSelect’s preexisting facilities, and build a new one. The second facility, located in Langley, British Columbia, will be an impressive 1.3 million square feet.
All this means that Snoop Dogg will have a share in the largest grow operation in the world. Not only that, but he may have a say in Canopy Growth’s business plan. Ted Chung, Snoop’s manager, is the company’s strategic advisor for content strategy as of 2017.
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